Pump.fun paid $12 million to memecoin callers in six weeks

Pump.fun is paying memecoin promoters more for calling tokens than some of them make by trading. The app reported $12 million in callout rewards over six weeks, turning token promotion into a direct income stream instead of just a way to build an audience.

• More than $1.3 million reportedly went to top Pump.fun KOLs in the last 30 days.
• Those same KOLs reportedly lost $3.5 million trading their own calls.

That split pushes the incentive toward generating attention and audience-driven promotion, not proving the calls through personal trading results. The $12 million reward total covers six weeks.