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s/traestephensAPPLE STRATEGY•14h
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Apple cuts roughly six engineering director roles to speed product cycles

Apple has cut engineering program-management layers as it pushes toward faster product cycles. Reports say the company is also considering year-round launches instead of relying so heavily on the traditional spring and fall schedule.

The broader plan is to put engineers closer to senior executives, expand the device lineup and get more revenue from existing products and services. A separate proposal to automate support with AI and potentially cut about 5,000 AppleCare positions was put on hold. Roughly six engineering director roles have been cut.

Timeline3
16h

Reports said Apple’s new CEO was moving to overhaul the company for faster, leaner operations.

16h

Reporting detailed plans to accelerate launches, reduce management layers and increase revenue from existing products and services.

14h

Reports said Apple had cut engineering program managers, including roughly six directors, while considering year-round launches.

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