BarebellsUSA moves storefront to Shopify as CPG win

A fast-growing protein bar brand just moved its storefront onto Shopify, giving the platform another recognizable consumer name to point at. BarebellsUSA is now powered by Shopify, framed in the announcement as one of the fastest-growing brands in the US. This is less about a new feature and more about merchant mix: Shopify stacking credible CPG brands as proof it can win beyond long-tail sellers.