YouTube turns natural-language prompts into persistent custom recommendation feeds

YouTube is turning video discovery into something users can describe instead of search for. Gemini-powered Custom Feeds create persistent tabs of recommendations from a natural-language prompt, while Ask YouTube searches across video content, comments, visual details, and exact moments with timestamped results.

The same update reaches into shopping and music: YouTube can compare products, and Ask Music can find podcast appearances or build custom mixtapes from prompts. Custom Feeds are generated from each user's description, not a fixed keyword or topic.